About My Wandering Voyage
Hi! I’m Olivia Rutt, writer and photographer behind My Wandering Voyage, an adventure travel blog founded in 2013. My mission is to help travellers explore adventurously – with a focus on the outdoors, planning help, destination inspiration and photography tips.
Why work with me
I am a passionate storyteller with a degree in Journalism from Wilfrid Laurier University with a specialization in photography and videography. I’m based in southwestern Ontario and love showcasing my home province as well as destinations all around the world. By working with My Wandering Voyage, you can reach the millennial demographic for your product or destination with an audience that wants to improve their life through travel.
If there’s one thing that millennials value more than other aspects of their life, it’s travel, spending more than $4,500 per year on their vacations (Forbes). Millennials want to experience new, authentic places and are willing to invest in creating those memories.
Hot topics
Outdoor adventures
If the pandemic has taught us anything, it’s that natural spaces should be appreciated. It’s brought out people who’ve never camped before to try it out, and brought people to enjoy incredible hikes or stunning vistas. A Leger poll from 2021 showed that 76% of Canadians feel the pandemic has fueled a new appreciation for the great outdoors and I don’t see that going away anytime soon. Now is a great time to talk about outdoor adventure travel!
Beginner’s guide to camping + camping essentials
Camping is such a quintessential Canadian summer activity. But if you’ve never been camping before but want to give it a go…
The 37 Best Hikes in Ontario
Ontario has a diverse landscape, from flat wetlands, to the Niagara Escarpment, to the rugged Canadian Shield. This makes these hikes in Ontario …
See more outdoor adventure blog posts.
10 day itineraries
Travelling is increasingly becoming an important prong in millennial lives. But not all of us opt to ditch the 9-to-5 for travel. Ten-day itineraries are perfect for full-time workers who still want to experience the world on their vacation day.
10-day Northern Ontario road trip along Lake Superior’s spectacular coast
There’s nothing quite like Lake Superior, the largest, deepest and coldest of the Great Lakes. It’s one of Ontario’s …
What to see in Italy if you want to see it all – a 10 day Italy itinerary
Sometimes it’s hard to choose how you’re going to spend your 10 day vacation in a new country. If you’re …
See more destinations blog posts.
Exploring Ontario and Canada:
Canada has such a diverse landscape, one that I’m proud to call home. From coast to coast to coast, My Wandering Voyage aims to showcase this country and all the incredible regions to discover. My readers enjoy learning about these experiences.
52 day trips from Toronto for every traveller
Ontario is full of amazing and wonderful things to do. Whether you are visiting or live here year round, there …
Unforgettable 5-day Vancouver Island Road Trip itinerary
Vancouver Island is a magical, forested, natural beauty off the coast of British Columbia. From mountains to beaches…
See more blog posts about Canada.
Trip planning
Trip planning can be a chore – and with limited time on their hands, Millennials are turning to others for trip planning advice. Need to know what to pack? Or how to travel simpler? These types of stories do well with readers.
Galapagos Islands travel tips: Everything you need to know
With these Galapagos Islands travel tips, your next adventure to the Enchanted Islands will be unforgettable. We had left early …
The ultimate road trip packing list (+ free checklist)
With mountains that rise to The sun is shining, the wind blowing through your hair, the tunes are jammin’. It’s road trip season, and it’s …
See more posts about trip planning
Travel photography
Where to snap those beautiful pictures, learning what kind of gear to use and how to improve your skills are just some of the topics that my readers are interested in.
The ultimate guide to improving your travel photography with a smartphone
Sitting in your pocket or your purse is one of the most powerful pieces of technology to date. That’s right …
Best way to organize your travel photos
If you’re anything like me, you’ll be taking thousands of photos on your trips abroad, but what happens when …
See more posts about travel photography
Opportunities
Reach a rapidly growing audience with My Wandering Voyage. Want to collaborate? Here are a few ways you can do that:
- Sponsored posts
- Press trips and FAM trips
- Hotel and activity reviews
- Product reviews
- Social media takeovers
Want to try something totally out of the box? Don’t hesitate to reach out!
Brands I’ve worked with
Demographics
- 64% of my readers are women
- 50% of my readers are 18-35 years old
- 64% of my readers are from Canada, followed by the U.S. (24%)
Blog stats
(updated May 2022)
My Wandering Voyage’s blog receives more than 20,000 unique visitors and more than 30,000 page views per month from countries around the world.
On social media, My Wandering Voyage has over 14,000 followers across email, Instagram, TikTok, YouTube, Twitter, Facebook, and Pinterest, which has a monthly reach of over one million!
